The Match Day Against Hunger will be held from 31 March to 1 April. Every match played by over 300 clubs in 20 leagues from 16 countries across Europe will be dedicated to ‘sounding the alarm’ on the Sahel crisis. The message of the campaign will reach millions of fans from Glasgow to Madrid and from Lisbon to Moscow.
Right now in the Sahel region of West Africa, over 11 million people are at risk of becoming famine victims. Already over 1.3 million children are suffering from acute malnutrition due to failed harvests, rising food prices and the impact of climate change.
‘Professional Football Against Hunger’ – a partnership between the European Professional Football League (EPFL), the European Commission and the Food and Agriculture Organisation (FAO) of the United Nations – is standing up to stop a repeated tragedy. Over the past several years, the Association of European Professional Football Leagues have played a special role in efforts to highlight the global fight against hunger.
The European Union’s humanitarian aid department (ECHO) and FAO are working together in the Sahel helping people to survive and to feed themselves in the future.
Football matches, field visits, actions at fairs, exhibitions and activities through the social media will draw attention to the plight of the increasing number of hungry people around the world. To help bring the campaign's messages to more European citizens, the European Professional Football League is mobilising its vast network of member leagues and football clubs across the continent, including world class players. The motto of the campaign is "Together We Can Save Lives."
Some of the brightest stars of European football serve as goodwill ambassadors of the campaign. The list of FAO Goodwill Ambassadors includes Raul Gonzalez, Patrick Vieira, Roberto Baggio, Herbert Prohaska, Hristo Stoichkov, Francesco Toldo, Vidar Riseth, Felix Magath, Stephen Froind, Alexey Medvedev. They will participate in field trips to humanitarian projects, participate in the European Match Day against Hunger, promote the activities of the European Commission and FAO to fight hunger and raise awareness about the needs to help pull out of hunger's trap the millions of victims who rely on aid to survive.
Click here for the list of Matches against Hunger.